Navigating Your Business Through COVID

Small businesses are the largest victims of the COVID-19, or Coronavirus. Some have been mandated to shut down while others are simply experiencing a huge drop in sales.

Some businesses may not recover from the toll COVID has taken on their finances. The government has provided resources that are hoped to prevent the economy from falling further, such as stimulus checks and forgivable loans.

What could you do to keep your business afloat during these times? Here is a few short-and-sweet ideas:

Sell your service online

Your services can go beyond the town you’re in. Using your website and social media, you can find clients and customers anywhere in the world. Marketing/ADvertising, Tax/Legal, Education, manufacturing, consulting, and even restaurants can take the most advantage of digital advertsing.

Sell related products online

From apparel to E-Book and courses, allow for your business to be converted into online sellable items. Depending on your industry you can even offer paid consultations. Are you a Gym? Create a homework program to sell, offer one-on-one virtual personal training. Get creative!

Partner with other businesses

If you are an Auto Repair company, why not partner with a car wash or local Car Salesmen? Have companies in related niches to give out business cards and cross-advertise!

Take advantage of social media

You can get MUCH more attention to your business with a proper social media plan. Post enticing and sharable content often on various platforms to take your business to another level.

Paid Advertising

In our opinion, this is the best way to get your business sales. Use paid advertising platforms like Google, Facebook, and other sites where your audience is prevalent is powerful. Target your audience efficiently, increase sales, grow your business. Ask us how.

Blog Posts

How much should you pay for Social Media marketing?

It’s no secret that social media is a huge cornerstone of business in this new age. As a business owner, if you are attempting to grow your business through social media by yourself, you are behind (usually). And if you aren’t using it at all, even further.

Learning and utilizing these platforms takes time, talent, and effort. It’s not as clear cut as posting photos and boosting posts. According to PayScale, the average salary of a digital marketing manager lays at $64,262. Keep in mind this is per employee, as they coordinate to have marketing teams of 3 or much more. You have to ask yourself, why are companies paying between 35-90k for people to manage their Facebook, Instagram, Twitter, and other platforms?

What do social media marketers know?

With each platform, comes its different uses. Each one has its own environment and how users interact with others and the platform itself. It’s the job of the social media marketer to take your business and amplify it’s story, with also packaging it into it’s platform-based post. Using one post and posting it to all social media accounts can sometimes be an effective method. But when you posted it to Instagram did you use hashtags to increase exposure, while limiting Facebook hashtags to up to three? More than three hashtags on Facebook are not effective and come off as spam-ish to most users. For instance, on Facebook you’ll see posts with paragraphs long with a video or photo. Why? Because Facebook is often used to tell stories.




Blog Post Title

What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.

Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.