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How much should you pay for Social Media marketing?

It’s no secret that social media is a huge cornerstone of business in this new age. As a business owner, if you are attempting to grow your business through social media by yourself, you are behind (usually). And if you aren’t using it at all, even further.

Learning and utilizing these platforms takes time, talent, and effort. It’s not as clear cut as posting photos and boosting posts. According to PayScale, the average salary of a digital marketing manager lays at $64,262. Keep in mind this is per employee, as they coordinate to have marketing teams of 3 or much more. You have to ask yourself, why are companies paying between 35-90k for people to manage their Facebook, Instagram, Twitter, and other platforms?

What do social media marketers know?

With each platform, comes its different uses. Each one has its own environment and how users interact with others and the platform itself. It’s the job of the social media marketer to take your business and amplify it’s story, with also packaging it into it’s platform-based post. Using one post and posting it to all social media accounts can sometimes be an effective method. But when you posted it to Instagram did you use hashtags to increase exposure, while limiting Facebook hashtags to up to three? More than three hashtags on Facebook are not effective and come off as spam-ish to most users. For instance, on Facebook you’ll see posts with paragraphs long with a video or photo. Why? Because Facebook is often used to tell stories.

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What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.

Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.